{"id":2131,"date":"2025-07-09T14:29:18","date_gmt":"2025-07-09T11:29:18","guid":{"rendered":"https:\/\/epbilisim.com.tr\/tr\/?p=2131"},"modified":"2026-02-10T10:56:45","modified_gmt":"2026-02-10T07:56:45","slug":"web-sitesi-neden-ziyaretci-alir-ama-donusum-getirmez","status":"publish","type":"post","link":"https:\/\/epbilisim.com.tr\/tr\/ipuclari-deneyimler\/web-sitesi-neden-ziyaretci-alir-ama-donusum-getirmez\/","title":{"rendered":"Web Sitesi Neden Ziyaret\u00e7i Al\u0131r Ama D\u00f6n\u00fc\u015f\u00fcm Getirmez?"},"content":{"rendered":"

Ziyaret\u00e7i ile D\u00f6n\u00fc\u015f\u00fcm Ayn\u0131 \u015eey De\u011fildir<\/h2>\n

Bir web sitesinin ziyaret\u00e7i almas\u0131, i\u015fini do\u011fru yapt\u0131\u011f\u0131 anlam\u0131na gelmez.<\/p>\n

As\u0131l \u00f6nemli soru \u015fudur:<\/p>\n

\n

Gelen ziyaret\u00e7i ne yap\u0131yor?<\/p>\n<\/blockquote>\n

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    ileti\u015fime ge\u00e7iyor mu?<\/p>\n<\/li>\n

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    form dolduruyor mu?<\/p>\n<\/li>\n

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    sizi ar\u0131yor mu?<\/p>\n<\/li>\n<\/ul>\n

    Cevap \u201chay\u0131r\u201d ise sorun trafikte de\u011fil, y\u00f6nlendirmededir<\/strong>.<\/p>\n<\/div>

    En S\u0131k Yap\u0131lan Hata: Herkese Hitap Etmeye \u00c7al\u0131\u015fmak<\/h2>\n

    Bir\u00e7ok web sitesi \u015funu yapar:<\/p>\n

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      her hizmeti anlat\u0131r<\/p>\n<\/li>\n

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      herkese seslenir<\/p>\n<\/li>\n

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      her \u015feyi ayn\u0131 anda sunar<\/p>\n<\/li>\n<\/ul>\n

      Bu da ziyaret\u00e7inin kafas\u0131n\u0131 kar\u0131\u015ft\u0131r\u0131r.<\/p>\n

      Ziyaret\u00e7i \u015fu sorunun cevab\u0131n\u0131 bulamaz:<\/p>\n

      \n

      \u201cBu site benim i\u00e7in mi?\u201d<\/p>\n<\/blockquote>\n<\/div>

      Net Bir Mesaj Yoksa D\u00f6n\u00fc\u015f\u00fcm Olmaz<\/h2>\n

      Ana sayfaya gelen bir ziyaret\u00e7i ilk birka\u00e7 saniyede \u015funu anlamak ister:<\/p>\n

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        Ne yap\u0131yorsunuz?<\/p>\n<\/li>\n

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        Kime hitap ediyorsunuz?<\/p>\n<\/li>\n

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        Benim sorunumu \u00e7\u00f6z\u00fcyor musunuz?<\/p>\n<\/li>\n<\/ul>\n

        Bu sorular net cevaplanm\u0131yorsa,
        ziyaret\u00e7i siteyi sessizce terk eder.<\/p>\n

        \n

        CTA Eksikli\u011fi veya Yanl\u0131\u015f Kullan\u0131m\u0131<\/h2>\n

        CTA (Call to Action), yani harekete ge\u00e7irici mesajlar
        bir\u00e7ok sitede ya hi\u00e7 yoktur ya da \u00e7ok zay\u0131ft\u0131r.<\/p>\n

        S\u0131k g\u00f6r\u00fclen hatalar:<\/p>\n

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          sadece \u201c\u0130leti\u015fim\u201d yazmas\u0131<\/p>\n<\/li>\n

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          \u00e7ok fazla buton olmas\u0131<\/p>\n<\/li>\n

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          ne yapaca\u011f\u0131 belli olmayan \u00e7a\u011fr\u0131lar<\/p>\n<\/li>\n<\/ul>\n

          Oysa iyi bir CTA:<\/p>\n

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          \u201cNe yapmam gerekti\u011fini bana net s\u00f6yler.\u201d<\/p>\n<\/blockquote>\n

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          G\u00fcven Unsurlar\u0131 Yeterince Kullan\u0131lm\u0131yor<\/h2>\n

          Ziyaret\u00e7i sizi tan\u0131m\u0131yor.
          Bu y\u00fczden g\u00fcven duymak ister.<\/p>\n

          Eksik olan \u015feyler genelde \u015funlard\u0131r:<\/p>\n

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            net s\u00fcre\u00e7 anlat\u0131m\u0131<\/p>\n<\/li>\n

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            kimlerle \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z<\/p>\n<\/li>\n

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            nas\u0131l ilerledi\u011finiz<\/p>\n<\/li>\n

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            ger\u00e7ek\u00e7i dil<\/p>\n<\/li>\n<\/ul>\n

            G\u00fcven yoksa, d\u00f6n\u00fc\u015f\u00fcm de olmaz.<\/p>\n

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            Mobil Deneyim G\u00f6z Ard\u0131 Ediliyor<\/h2>\n

            Ziyaret\u00e7ilerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc mobilde.<\/p>\n

            Ama h\u00e2l\u00e2 bir\u00e7ok sitede:<\/p>\n

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              metinler uzun<\/p>\n<\/li>\n

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              butonlar k\u00fc\u00e7\u00fck<\/p>\n<\/li>\n

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              formlar zor<\/p>\n<\/li>\n<\/ul>\n

              Mobilde zorlanan ziyaret\u00e7i,
              ileti\u015fime ge\u00e7meden \u00e7\u0131kar.<\/p>\n<\/div>

              EP Bili\u015fim Yakla\u015f\u0131m\u0131<\/h2>\n

              EP Bili\u015fim olarak web sitelerine \u015fu soruyla bakar\u0131z:<\/p>\n

              \n

              \u201cBu site ziyaret\u00e7iye ne yapt\u0131r\u0131yor?\u201d<\/p>\n<\/blockquote>\n

              Bizim i\u00e7in:<\/p>\n

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                trafik ikinci plandad\u0131r<\/p>\n<\/li>\n

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                as\u0131l hedef d\u00f6n\u00fc\u015f\u00fcmd\u00fcr<\/p>\n<\/li>\n<\/ul>\n

                Bu y\u00fczden:<\/p>\n

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                  net mesaj<\/p>\n<\/li>\n

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                  sade yap\u0131<\/p>\n<\/li>\n

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                  do\u011fru CTA
                  \u00fczerine odaklan\u0131r\u0131z.<\/p>\n<\/li>\n<\/ul>\n<\/div>

                  Sonu\u00e7<\/h2>\n

                  Web siteniz ziyaret\u00e7i al\u0131yor ama d\u00f6n\u00fc\u015f\u00fcm getirmiyorsa, bu bir ba\u015far\u0131s\u0131zl\u0131k de\u011fil;
                  iyile\u015ftirilebilir bir durumdur<\/strong>.<\/p>\n

                  Do\u011fru kurgu ile ayn\u0131 trafik, \u00e7ok daha fazla geri d\u00f6n\u00fc\u015f sa\u011flayabilir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

                  Bir\u00e7ok i\u015fletme \u015funu s\u00f6yler:
                  \n\u201cWeb sitemize ziyaret\u00e7i geliyor ama ileti\u015fim yok.\u201d<\/p>\n

                  Bu durum \u00e7ok yayg\u0131nd\u0131r ve genellikle sorun:<\/p>\n

                  reklamlarda<\/p>\n

                  SEO\u2019da<\/p>\n

                  trafikte<\/p>\n

                  de\u011fil, site kurgusundad\u0131r.<\/p>\n

                  Bu yaz\u0131da, web sitelerinin neden ziyaret\u00e7i ald\u0131\u011f\u0131 halde neden d\u00f6n\u00fc\u015f\u00fcm (ileti\u015fim, teklif, sat\u0131\u015f) getirmedi\u011fini sade bir dille anlat\u0131yoruz.<\/p>\n","protected":false},"author":1,"featured_media":2145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[29,46,45,47],"class_list":["post-2131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-deneyimler","tag-kobi-web-sitesi","tag-kullanici-deneyimi","tag-web-donusum-orani","tag-web-site-performansi"],"_links":{"self":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts\/2131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=2131"}],"version-history":[{"count":3,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts\/2131\/revisions"}],"predecessor-version":[{"id":2147,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts\/2131\/revisions\/2147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/media\/2145"}],"wp:attachment":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=2131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/categories?post=2131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/tags?post=2131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}