{"id":2098,"date":"2025-02-07T18:32:51","date_gmt":"2025-02-07T15:32:51","guid":{"rendered":"https:\/\/epbilisim.com.tr\/tr\/?p=2098"},"modified":"2026-02-09T13:14:39","modified_gmt":"2026-02-09T10:14:39","slug":"e-ticarete-baslamadan-once-bilinmesi-gereken-7-sey","status":"publish","type":"post","link":"https:\/\/epbilisim.com.tr\/tr\/e-ticaret-rehberi\/e-ticarete-baslamadan-once-bilinmesi-gereken-7-sey\/","title":{"rendered":"E-ticarete Ba\u015flamadan \u00d6nce Bilinmesi Gereken 7 \u015eey"},"content":{"rendered":"

E-ticaret kula\u011fa her zaman cazip gelir. Ancak i\u015fe ba\u015flamadan \u00f6nce baz\u0131 kritik noktalar netle\u015fmezse, s\u00fcre\u00e7 tahmin edilenden \u00e7ok daha yorucu olabilir.<\/p>\n

Bu yaz\u0131da, e-ticarete ba\u015flamadan \u00f6nce mutlaka bilinmesi gereken 7 temel noktay\u0131<\/strong>, teknik detaylara bo\u011fmadan, sade bir dille payla\u015f\u0131yoruz.<\/p>\n<\/div>

\"Portfolio<\/span><\/div>

1\ufe0f\u20e3 E-Ticaret \u201cSite A\u00e7mak\u201d De\u011fildir<\/h2>\n

En s\u0131k yap\u0131lan hata \u015fudur:<\/p>\n

\n

\u201cSiteyi a\u00e7al\u0131m, sat\u0131\u015f gelir.\u201d<\/p>\n<\/blockquote>\n

Ger\u00e7ekte e-ticaret;<\/p>\n

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    \u00fcr\u00fcn<\/p>\n<\/li>\n

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    fiyat<\/p>\n<\/li>\n

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    \u00f6deme<\/p>\n<\/li>\n

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    kargo<\/p>\n<\/li>\n

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    operasyon<\/p>\n<\/li>\n

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    m\u00fc\u015fteri deneyimi<\/p>\n<\/li>\n<\/ul>\n

    gibi bir\u00e7ok par\u00e7an\u0131n birlikte \u00e7al\u0131\u015fmas\u0131d\u0131r<\/strong>.<\/p>\n

    Site sadece bu sistemin g\u00f6r\u00fcnen y\u00fcz\u00fcd\u00fcr.<\/p>\n<\/div>

    2\ufe0f\u20e3 Do\u011fru Altyap\u0131 Se\u00e7imi En Ba\u015fta Yap\u0131lmal\u0131<\/h2>\n

    E-ticaret altyap\u0131s\u0131, i\u015fin temelidir.
    Yanl\u0131\u015f altyap\u0131 se\u00e7imi:<\/p>\n

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      ileride ek maliyet<\/p>\n<\/li>\n

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      operasyonel zorluk<\/p>\n<\/li>\n

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      sistem de\u011fi\u015fikli\u011fi<\/p>\n<\/li>\n<\/ul>\n

      gibi sorunlara yol a\u00e7ar.<\/p>\n

      Yeni ba\u015flayan i\u015fletmeler i\u00e7in:<\/p>\n

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        haz\u0131r<\/p>\n<\/li>\n

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        y\u00f6netimi kolay<\/p>\n<\/li>\n

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        entegrasyonlar\u0131 g\u00fc\u00e7l\u00fc<\/p>\n<\/li>\n<\/ul>\n

        altyap\u0131lar genellikle daha sa\u011fl\u0131kl\u0131 bir ba\u015flang\u0131\u00e7 sa\u011flar.<\/p>\n<\/div>

        \"Product<\/span><\/div>

        3\ufe0f\u20e3 \u00dcr\u00fcn ve Kategori Yap\u0131s\u0131 Sat\u0131\u015f\u0131 Etkiler<\/h2>\n

        \u00dcr\u00fcnler rastgele eklenmemelidir.<\/p>\n

        \u015eunlar net olmal\u0131:<\/p>\n

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          Kategoriler sade mi?<\/p>\n<\/li>\n

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          \u00dcr\u00fcn isimleri anla\u015f\u0131l\u0131r m\u0131?<\/p>\n<\/li>\n

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          \u00dcr\u00fcn a\u00e7\u0131klamalar\u0131 yeterli mi?<\/p>\n<\/li>\n<\/ul>\n

          Karma\u015f\u0131k yap\u0131, m\u00fc\u015fterinin siteden \u00e7\u0131kmas\u0131na sebep olur.<\/p>\n<\/div>

          4\ufe0f\u20e3 \u00d6deme ve Kargo S\u00fcreci Ba\u015ftan Planlanmal\u0131<\/h2>\n

          M\u00fc\u015fteri i\u00e7in en kritik an:<\/p>\n

          \n

          \u201c\u00d6deme yapaca\u011f\u0131m ve \u00fcr\u00fcn bana nas\u0131l gelecek?\u201d<\/p>\n<\/blockquote>\n

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            G\u00fcven vermeyen \u00f6deme ekran\u0131<\/p>\n<\/li>\n

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            Karma\u015f\u0131k kargo se\u00e7enekleri<\/p>\n<\/li>\n<\/ul>\n

            sat\u0131\u015f\u0131n yar\u0131m kalmas\u0131na neden olur.<\/p>\n

            Bu y\u00fczden entegrasyonlar sonradan de\u011fil, ba\u015ftan<\/strong> do\u011fru \u015fekilde kurulmal\u0131d\u0131r.<\/p>\n<\/div>

            5\ufe0f\u20e3 Tasar\u0131m G\u00f6stermek \u0130\u00e7in De\u011fil, Satmak \u0130\u00e7indir<\/h2>\n

            E-ticaret sitesinde tasar\u0131m\u0131n amac\u0131:<\/p>\n

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              g\u00fczel g\u00f6r\u00fcnmekten \u00e7ok<\/p>\n<\/li>\n

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              kullan\u0131c\u0131y\u0131 y\u00f6nlendirmektir<\/strong><\/p>\n<\/li>\n<\/ul>\n

              Butonlar, renkler, sayfa d\u00fczeni;
              m\u00fc\u015fterinin kafas\u0131n\u0131 kar\u0131\u015ft\u0131rmamal\u0131d\u0131r.<\/p>\n

              Sade tasar\u0131m, genellikle daha \u00e7ok sat\u0131\u015f getirir.<\/p>\n<\/div>

              6\ufe0f\u20e3 Operasyonel Ger\u00e7eklik G\u00f6z Ard\u0131 Edilmemeli<\/h2>\n

              E-ticaret sadece sat\u0131\u015f de\u011fildir.<\/p>\n

              \u015eu sorular\u0131n cevab\u0131 net olmal\u0131:<\/p>\n

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                Sipari\u015fleri kim haz\u0131rlayacak?<\/p>\n<\/li>\n

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                Kargoya kim verecek?<\/p>\n<\/li>\n

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                \u0130ade olursa ne yap\u0131lacak?<\/p>\n<\/li>\n<\/ul>\n

                Bu konular netle\u015fmeden ba\u015flamak, k\u0131sa s\u00fcrede motivasyon d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<\/div>

                7\ufe0f\u20e3 \u201cYay\u0131na Ald\u0131k\u201d De\u011fil, \u201c\u00c7al\u0131\u015f\u0131yor mu?\u201d \u00d6nemli<\/h2>\n

                Bir e-ticaret sitesinin yay\u0131na al\u0131nmas\u0131 ba\u015flang\u0131\u00e7t\u0131r<\/strong>, biti\u015f de\u011fil.<\/p>\n

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                  Testler yap\u0131lmal\u0131<\/p>\n<\/li>\n

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                  Sipari\u015f senaryolar\u0131 denenmeli<\/p>\n<\/li>\n

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                  Mobil deneyim kontrol edilmeli<\/p>\n<\/li>\n<\/ul>\n

                  Sorunsuz \u00e7al\u0131\u015fan bir sistem, uzun vadede kazand\u0131r\u0131r.<\/p>\n<\/div>

                  Sonu\u00e7<\/h2>\n

                  E-ticarete ba\u015flamak do\u011fru bir karard\u0131r, ancak do\u011fru \u015fekilde ba\u015flamak \u00e7ok daha \u00f6nemlidir.<\/p>\n

                  Planl\u0131, sade ve do\u011fru kurulan bir yap\u0131; uzun vadede sizi yormaz, b\u00fcy\u00fct\u00fcr.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

                  E-ticarete ba\u015flamak isteyen i\u015fletmelerin kar\u015f\u0131s\u0131na \u00e7\u0131kan ilk ve en \u00f6nemli soru \u015fudur: Hangi altyap\u0131y\u0131 kullanmal\u0131y\u0131m?<\/p>\n","protected":false},"author":1,"featured_media":779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20,23,19,21,22],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret-rehberi","tag-e-ticaret-altyapisi","tag-hazir-e-ticaret-sistemi","tag-ikas","tag-kobi-e-ticaret","tag-odeme-entegrasyonu"],"_links":{"self":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":4,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts\/2098\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/posts\/2098\/revisions\/2108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/media\/779"}],"wp:attachment":[{"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=2098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/categories?post=2098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epbilisim.com.tr\/tr\/wp-json\/wp\/v2\/tags?post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}